Matt Inman - 0at.org - Marketing & Design

404, it's the new 200. I drew a cartoon bat a few months ago that was originally supposed to be part of a wallpaper collection called "bat eats spider." I was going to have a bat biting the head off a spider, as sort of a shot at how well the Dark Knight did against Spiderman in terms of commercial success. Unfortunately the bat kept coming out too cute, and the spider too lame, so I just bagged it and it's been sitting on my hard drive ever since. I figured I'd get with the program and make a custom 404 error page.

My 404 page

Also, I launched a website today called Stop Saying Fail. It's doing really well - nearly 10,000 page views in the first hour. I'm actually not that against using the word "fail," but it's been parroted rather excessively lately, so I figured what the hell. Also, thanks to Rebecca Kelley. I can't remember if it was her idea or mine, but she definitely was a motivator behind making it.

Comments

• The Internet writes on 4/12/08
  Fail.
• The Internet writes on 4/12/08
  Epic fail
• Mike Hawk writes on 4/12/08
  Uber fail.
• Anon writes on 5/12/08
  Massive fail
• ariel writes on 5/12/08
  big bang fail
• FAILING writes on 5/12/08
  YOU FAIL
• lolfail writes on 5/12/08
  Fail topped with Fail Sauce
• matjkdf writes on 5/12/08
  jkadlfjk
• asdfadf writes on 5/12/08
  you fail totally
• oi! writes on 5/12/08
  fale
• LAIF writes on 7/12/08
  moc.liafgniyaspotsgniyaspots.www//:ptth
• stephen roland writes on 7/12/08
  epic rail
• wtf writes on 7/12/08
  parrot
• Matthew Inman writes on 8/12/08
  Dear Readers, Say f**l one more time. I dare you.
• groonk writes on 8/12/08
  you know you invited this...
• goatsac writes on 9/12/08
  foil
• Porridge 0at writes on 10/12/08
  Feck.
• Flowercat writes on 10/12/08
  I don't believe it.
  AND THAT IS WHY YOU PHALE!
• Crichton writes on 10/12/08
  Frell.
• Anon writes on 10/12/08
  feil.
• Phallic McFaiylin writes on 11/12/08
  FAYLE
• empa7hy writes on 11/12/08
  Win. (C-C-C-COMBO BREAKER)
• Mr. Failgurson writes on 13/12/08
  Epic Flop
• Internets writes on 14/12/08
  F.A.I.L! demn you.
• Anonymous writes on 22/12/08
  Nice, a rickroll. Way to go.
  So much fa[b][/b]il.
• Syntax writes on 23/12/08
  Epic Phail dude.
• SE7EN writes on 6/1/09
  ok, here we go
  f**l
  lol
• Euan writes on 17/1/09
  i like bats and balloons =)
• l33t speak writes on 22/1/09
  ub3rFa1l =)
• Olivier writes on 8/2/09
  Fêle.
• pete writes on 8/2/09
  miscarry
• John Nicely writes on 9/2/09
  The only thing is that it didn't work... I went to a page that didn't exist and it just says "error - 404" in plain black and white.
• Matthew Inman writes on 9/2/09
  Hey John, I'm not sure what was going on there, but it's been fixed now.
• mosh writes on 9/3/09
  uh. cute. I like the pink balloon.
• YOUR NAME (REQUIRED) writes on 2/1/10
  FIRST!